eyes wide open

Today I forgot to breathe.

It happened around 10:30 in the morning while surfing online news sites and stumbling across an article discussing how the maker of the Roomba vacuum is considering sharing the maps of customer's homes with companies like Google, Apple and Amazon.

What does this mean?

To sidestep into pop-culture, the first season of Mindhunter foreshadows the inevitable danger when a home security company unintentionally hires an individual with deviant intentions, thus giving a monster access to information rendering unsuspecting individuals absolutely and horrifically vulnerable.

Advertise comes from the latin word advertere, meaning "turn toward". From rock art to papyrus to flute-playing to today, advertising has grown and evolved to become the backbone of the modern world. And as we enter the information age, advertising has cemented itself as the Ouroboros of capitalism.

Advertising is as inherent as breathing.

Each day we broadcast countless messages to the world about ourselves and receive back countless more from others. Clothes, posture, habits, hygiene, friends, family, lovers, preferences and personality are all nodes on the circuitry of self. Glimpses into the deep truths composing our inner worlds.

Each time we broadcast our truth we open ourselves to others and allow them to see and understand us better. It's a marvelous, beautiful connection that enables every facet of life we find worthwhile—hope and love.

All of this exists with a measure of consent and trust. What happens when we have no ability to monitor either?

Companies like Palantir, Google (and this one), FacebookAmazon, Nest and Internet Service Providers to name but a few, are increasing the degree of vulnerability to individuals by increasing the access to information society once protected. And they are doing so with an ever growing layer of secrecy and complexity and political support that renders accountability obsolete. 

What are we turning toward?

As conscious consumers, we should be making choices with our money and supporting companies and policies that protect and preserve our information and privacy—not profit from it.

As for MR HOMEBODY, the concern is on safety and how advertising, and an economy increasingly built on the sale and value of information, erodes that safety. So, that means eyes wide open for anything that comes across my desk related to privacy and home security.

Our homes and our families are the foundation upon which we build our lives and pursue our dreams. Let's protect them.